Cirque du Soleil, the world-renowned live entertainment provider, has a new identity for their events and special projects division. Formerly called 45 DEGREES and a subsidiary, the newly named Cirque du Soleil Events + Experiences now operates within Cirque du Soleil, charged with expanding the company’s bespoke live entertainment offerings to an international clientele under the strength of one unified brand.
Cirque du Soleil Events + Experiences leverages the brand’s trademark creativity and technical ingenuity to produce truly unique entertainment that is tailored to meet the needs of partners. For nearly two decades, the company’s events branch has operated successfully in both the public and private sectors. Its portfolio stretches from corporate events for Fortune 500 companies, to cultural attractions commissioned by heads of state, to live performances on some of the most-watched television broadcasts in history. Notable examples include the launch of Microsoft Kinect, the creation of Cirque du Soleil at Sea, an exclusive partnership with MSC Cruises, and two appearances at the Academy Awards.
“The events division has extended the Cirque du Soleil brand beyond its traditional activities.” explains Yasmine Khalil, Chief Executive Producer of Cirque du Soleil and President of Cirque du Soleil Events + Experiences. “Events + Experiences initiatives continue to be a key part of our business and we remain focused on raising the bar in the industry with creativity and innovation for new partners the world over.”